2019 marks the end of another decade and a year full of creative expression. To celebrate, TikTok, the world’s leading short video platform, today unveiled the celebrities, creators, challenges, music hits and more that made 2019 a truly unforgettable year. TikTok’s Best of 2019 honors all the faces, tunes and special moments that made TikTok the standout platform to find wildly entertaining and genuine content.
In 2019, TikTok has truly solidified itself as a platform that encourages users to showcase their unique skills and talent while creating a safe environment for creativity to flourish. From traveling to fitness and even education, TikTok has made it more accessible and diversified for users to share and discover their passion.
Some of the most trending videos in 2019 come from TikTok challenges. In the Philippines, the Top Viral challenges that filled everyone’s feed include:
Top 1 #TheMainEvent
Top 2 #DitoMasaya
Top 3 #ActingAllStarPH
Completing the list of trending hashtag challenges are:
This year, TikTok launched several first-of-its-kind campaigns that challenge users to grow culturally, mentally and physically. Embracing the spirit of TikTok, the #TikTokTravel campaign transcended geographical boundaries and celebrated cultural diversity like no other.
In the Philippines, users has already been using the Department of Tourism’s signature campaign #ItsMoreFunInThePhilippines as a local travel hashtag even before the official partnership was launched this December.
TikTok broke down many barriers in 2019, but it wouldn’t have been possible without the diversity of its users and content. Creators from various backgrounds have increasingly turned to the platform to express and exchange their interests, whether that’s cooking, comedy, or simply just showing the world what their adorably cute pets can do.
Some of those creators include A-list celebrities from around the world who used TikTok to create just-for-laugh videos, launch music hits and give fans a sneak peek into their day-to-day lives. While some videos have turned into viral TikTok memes, others are just equally funny and definitely worth all the hearts and shares. In the Philippines, local celebrities have also jumped on the TikTok train and found themselves in the center of attention amongst the fun, loving TikTok community.
The standout Filipino celebrities on TikTok in 2019 are:
- Steph Robles
- Jodi Sta. Maria
- Andrea Brillantes
- Liza Soberano
- Sofia Pablo
- Inigo Pascual
- Donnalyn Bartolome
- Patrick Quiroz
- AC Bonifacio
Local creators are also emerging as the breakout stars of 2019 on TikTok, as they leveraged the platform to grow their fan bases and engage the global audience. This year, TikTok launched its inaugural TikTok All-Star Southeast Asia competition, which cultivated creators from across the region to share their talents on a global stage. The region-wide competition received 300K submissions and 650M views. Local creator Yanyan de Jesus successfully emerged as the victor of the TikTok All-Star Talent category. Now, he continues to pursue dancing professionally by joining the Philippines’ premier dance company, G-Force. Simon Joseph Javier, on the other hand, made waves locally after receiving the rising Star award. Simon, as a travel blogger on TikTok, was introduced as one of the creators to promote the tourism campaigns brought by the recently launched partnership between TikTok and the Department of Tourism.
Here are this year’s Most Popular Creators:
- Yanyan de Jesus
- Vishnu Isles
- Shyr Balagtas
- Issey Miyake Parto
- Sai Datinguinoo
- Jai Asuncion
- Jeter Evangelista
- Dane Manalad
- Lennie Enverga
- Jiro Morato
Also, here are five promising talents who were identified as 2019’s Fastest Growing Creators:
From hip-hop hits, power ballads, to pop anthems, there is a song for everyone and every moment on TikTok. More professional artists are leveraging TikTok to launch or promote their latest music hits. Lil Nas X, who first uploaded ‘Old Town Road’ to the platform, generated millions of video responses and billions of views while redefining hip hop. BTS, the South Korean K-Pop sensation, claimed a Guiness World Record for the fastest time to reach one million followers on TikTok, while leading member J-Hope released the hit single ‘Chicken Noodle Soup’ on the platform. The single quickly claimed a top spot on the U.S. charts with TikTok users joining the #CNSChallenge to celebrate the hit.
Here in the Philippines, the Most Trending Hits on TikTok in 2019 are:
- Beautiful Girls by Sean Kingston
- Señorita by Shawn Mendes and Camila Cabello
- Bagay Tayo by ALLMO$T
- Already Dead by Lil Boom
- Hey Julie by KYLE ft. Lil Yachty
Users were also fond of using TikTok stickers that highlighted their content and here are the five Most Used Stickers that you can try before the year ends:
In addition to cultivating talent across Southeast Asia, and launching record breaking hits on a global stage, TikTok has further expanded its commitment to corporate responsibility. With its TikTok for Good campaigns and Trust and Safety initiatives, TikTok has cooperated with various NGOs across Asia to drive real social impact. Some of the most notable challenges from 2019 include #SaveOurOceans, #ForClimate, and #ZeroWaster which generated monetary donations and awareness amongst a growing user base.
In 2019, more brands and creators embraced short-form video as the chosen platform to share their stories. TikTok helped bridge this gap by launching its first ever [REC]reate Creators and Content Marketing Conference in Singapore. The conference brought together more than 300 creators and marketers from the region to connect and collaborate, unleashing a vast array of creative possibilities with TikTok. In Vietnam, TikTok launched a regional program called TikTok Trends that is dedicated to driving awareness among brands and the industry when it comes to making the most out of TikTok as a creative advertising platform.
With its easy-to-use video capturing and editing tools, TikTok makes it possible for everyone and anyone to express their creativity. From the budding creators to established brands, there is a place for all on TikTok to showcase new ideas, celebrate unique yet quirky talent, or just simply to create videos for fun.