This Spring 2021, GUESS?, Inc. is excited to announce the launch of GUESS Originals x PLEASURES Drew Barrymore capsule. The 19-piece PLEASURES capsule offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore. The collection will be available at select GUESS stores: SM Mall of Asia, Glorietta, Trinoma, Robinsons Place Manila, GUESS PH Mobile App: Android and IOS and GUESS PH website: www.guess.com.ph beginning on March 19, 2021.
PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world- famous fashion brands.
“This is our third collaborative release with GUESS and our largest range to date.” said PLEASURES founders, Alex James and Vlad Elkin. “With each collection, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American Icon.”
The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1994 by Wayne Maser, featuring unreleased photographs. The 1994 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.
“The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of people who mention her ‘94 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”
The collection features iconic polka dot from the ‘90s archive and re-introducing the sweat suit. GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 19-style capsule features an assortment of styles for men and women in red, white and black colors.
The men’s offering includes hoodies, crewneck and joggers set and t- shirts ranging from 1,898 PHP – 4,498 PHP. The women’s offering includes a selection of baby tees, rib tank tops, an oversized tee, and hoodie. The women’s collection ranges from 1,498 PHP – 3,498 PHP.