Digital Marketing Strategies for Business Success

    Digital Marketing Strategies for Business Success
    Register NOW!

    Date: September 22, 2018
    Time: 1:30 – 5:00 PM
    Venue: Torre Venezia, 170 Timog Avenue Quezon City

    Time Program
    1:30 – 2:00 PM Registration
    2:00 – 3:30 PM State of digital

    • Understanding the Filipino behavior through digital
    • Overview of the digital landscape
    • What’s next for eCommerce?
      • How to choose the right platform for you
      • Marketing secrets for ecommerce

    How digital is disrupting today’s business – case studies

    • AirBNB
    • Uber, Grab
    • Shifting to web 3.0

    Understanding the power of Youtube, # 2 social media

    • Youtube sensations
    • Stop consuming and start creating (monetizing your Youtube channel)
    • Partnering with Youtube Vlogger

    Step by step digital marketing plan

    • Creating your objective
    • Understanding the requirements
    • Executing your plan
    3:30 – 4:00 PM Break
    4:00 – 5:00 PM Digital Marketing Channels

    • The Why: Marketing has changed as we know it
    • The Who: How well do you know your customers
    • The How: Journey over Touchpoints

    SEO

    • Understanding SEO
    • Most foundational ways to optimize your website

    Social Media Marketing

    • Quick overview of the different social media
    • Creating content for social media
    • Metrics to measure on social media

    Email Marketing

    • Types of email marketing
    • Pillars of effective email marketing

    Google Analytics

    • How to setup Google Analytics on your website
    • Using GA for Actionable Insights
    • Important metrics you should understand

    Content Marketing

    • Why data is often always true
    • In house vs outsourcing your content plan
    • Fast is better than perfect
    • Hack the medium

    Bonus: Free resources for your next digital marketing campaign

     

    Early Bird Rate: Php 1,500 (until Aug 10, 2018)
    Semi Early Bird Rate: Php 2,000
    Regular Rate: Php 2,500
    Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)

    Download your Social Media Advertising Guide here

    Digital Marketing Strategies for Business SuccessWorkshop Topics:

    How to create your digital marketing plan
    More than ever, today’s marketers are placing the ‘digital’ at the front and center of all its processes as key to sustaining and growing the brand and business. In today’s business digital is no longer just an “add on” to your operations, it is now built together with the DNA of the business. Let’s explore how companies like Grab, Airbnb, Facebook and others have change our day to day lifestyle. Digital marketing is not just social media. There are a lot of other channels you can tap to boost your business. In here we will be discussing the different channels you can use as part of your digital marketing strategy. Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!

    What is next for eCommerce?
    How has ecommerce evolved? from group buying sites, instagram shops, online shopping, marketplace, buy and sell and more. We look deeper from a single channel approach to a omni channel ecosystem.

    Business case
    Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!

    Registration Fee
    (includes food, certificate)
    Early Bird Rate: Php 1,500 (until Aug 10, 2018)
    Semi Early Bird Rate: Php 1,800
    Regular Rate: Php 2,500
    Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)

    Who Should Attend
    Business owners, Exploring opportunities in digital, Digital Marketing Service Providers and those involved in digital marketing and advertising, CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe.

    Our previous events can be found here:
    Digital Marketing Strategies for Business Success
    Bricks to clicks: Building your first online store

    Resource Speaker:

    Al Sherwin C. Ramos Yeo
    Chief Digital Officer
    Techglimpse Digital Marketing
    Linkedin Profile

    Sherwin is the Digital Operations Manager of the Sky Plus Print Services Corporation. Prior to his current role, he is the Ecommerce head of ABS-CBN Corporation, and before that, as Systems Analyst of KFC Food Group Philippines.

    His core strengths are rooted in innovations, marketing and analytics.

    Graduated from De La Salle University with a degree on Information and Communication Technology Management. He also took up several certifications from University of Pennsylvania – The Wharton School, SPACE Program La Salle Graduate School, Google, Hubspot, Udemy and more.

    He is also the founder of TECHGLIMPSE, which is a tech and digital marketing blog.

    For inquiries and registration visit TECHGLIMPSE

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