The 2nd Philippine Retail Summit Brings Retail Titans for an Exclusive One Day Conference

    Over 300 delegates will gather for the 2nd Philippine Retail Summit (PRS) with a theme #GenCX: The Ultimate Retail Disruptor. The annual convention will happen on March 14, 2019 in SMX Aura Convention Center.

    GenCX Philippine Retail Summit

    The formidable entry of the Philippine Retail Summit [PRS] last 2018 has signaled a new wave of retail-focused events to hit the country. Thus, back for its 2nd year with a magnetizing theme, “#GenCX: The Ultimate Retail Disruptor”, all set to happen on March 14, at SMX Aura Convention Center, Taguig City.

    The 2nd Philippine Retail Summit
    Bo Lundqvist, Event Chairman of Philippine Retail Summit, talks about what to expect at the 2nd Philippine Retail Summit (PRS) on March 14, 2019 at SMX Aura Convention Center.

    There is no doubt that retail is experiencing a tremendous amount of change. With record number of retail platforms going online and legacy brands shutting down, one can surely say that the retail disruption we have heard of has now arrived. While physical stores aren’t going anywhere, there’s no doubt that digital technology, connectivity and online retailing are steadily influencing the need for Omni channel experiences.

    2nd Philippine Retail Summit
    Alvin Ching, VP & Seller Engagement Lead of Lazada Philippines, talks about the latest trends in e-commerce.

    Who is GenCX?

    This year’s PH Retail Summit revolves on the shifting consumer behavior, resulting in the disruption of the normal market habit. Highlighting the Generation of Customer Experience (#GenCX), a.k.a the modern customers of the digital era as the main culprit for the retail disruption, brands have come together to exchange valuable insights in curating formats and framework to deliver the best customer experience possible.

    Speakers from Facebook, Google, Zalora, Lazada, and Jollibee, together with other Retail Associates are set to share justified insights that are relevant in dealing with the complex #GenCX market.

    GenCX Panel includes Social Media Influencer Dani Barretto, Bloggers like Peter John Icogo and Jill Tan, and Restaurateur Kian Kazemi.

    The outstanding topic agenda covers the reshaping of the future of retail shopping and convenience, leveraging online platforms in a digital era, and building virality and brand love in every customer touchpoint. The PRS also boasts an interactive two-way discussion wherein lead influencers from the #GenCX would represent the new age customers in feeding significant information vis-à-vis the emerging market of millennials and generation Z.

    Numerous retail operators from the local and international brands in the country had expressed their desire to join the #GenCX revolution, prompting the PRS team to add more slots than what was originally set. The generated attention of this summit has exceeded expectations. Key government officials took time to acknowledge the efforts of converging the diverse Philippine retail industry into one event.

    Following the success of the 1st PRS, its presenter, Retail Associates is bound to deliver an even bigger scale of the summit this 2019 by tying up with retail giants and digital innovators who are the leading disruptors of Philippine retail industry.

    For more updates, you can visit their official Facebook page or the official website


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